Next Meats Confirms Wagyu Brisket As Its First US-Produced New Line

Amy Buxton

Jun 13, 2022

Japanese plant-based manufacturer Next Meats has announced a new product line to be manufactured in its San Jose, Calif., facility. The Next Wagyu Japanese Premium Brisket is the company’s first meat analogue with carbon-negative packaging. The location has previously manufactured existing product ranges with standard packaging options.

The wagyu is made from non-GMO soy without any artificial flavors. Direct-to-consumer preorders have opened, with bulk wholesale options for the hospitality trade confirmed alongside. The product will ship across the U.S. and Canada.

Sustainability on the Next Meats menu

News of Next Meats’ eco-friendly packaging ties in with the company’s intention to embrace carbon negativity. It follows last year’s announcement regarding plans to build a solar-powered alt-protein factory and R&D hub, in Niigata, Japan. If construction is on track, the facility is anticipated to open this summer. It will feature “a range” of sustainability-inspired technology designed to eventually create a carbon-free production system.

Extending sustainability ambitions to the U.S. production site has allowed for product and packaging innovation to come simultaneously.

“Next Meats’ versatile, plant-based products are a delicious addition to any diet, and we are thrilled to expand this journey in the United States and Canada,” Koki Terui, Next Meats USA CEO said in a statement. “With the Next Wagyu line of products now being produced in California, we can bring the quality and craftsmanship known from Japan, with flavors that cater to a North American palette while taking our first steps towards a carbon negative impact with our new packaging.” The founding of Next Meats USA

Next Meats’ products are available D2C, via its own webstore and in an increasing number of grocery locations in California, Oregon, Nevada, Texas, and New York. The company claims that professional chefs are getting on board as well with Michelin-starred Chef Josef Centeno’s Bar Amá, Chef Reina Montenegro and Celebrity Private Chef Supreme Dow were specifically named. Original Article here: